Why We Built This
I (Caroline) took the long route here. I started in digital marketing for e-comm brands, moved into B2B tech sales consulting, then helped build wine brands out of Austin and Napa. From there, I went deep into independent retail sales—helping brands navigate wholesale, build retail strategies, and actually get on shelves. Eventually, I built an entire company around go-to-retail strategy. And that's when I saw it: the biggest opportunity for CPG brands wasn't in traditional wholesale, it was in Faire.
Here’s why Faire matters:
With 800,000+ independent retailers on the platform, Faire has become the most scalable path to independent retail. For all brands, the platform rounds out your retail presence, creates a reliable sales channel, and gives you the data you need (number of stores, velocity, turns) to prove traction when you’re ready to approach or expand into bigger retailers.
More stores also means more physical presence. More physical presence means more customer discovery. They say it takes 4 touchpoints for a customer to convert—independent retail gives you those touchpoints at scale, nationwide. And beyond the business case? Faire brings retail decision-making back to the community. It supports local businesses. It gives independent shop owners and local customers access to brands they’d never find otherwise.
But I kept watching great CPG brands struggle on Faire, or not even realize its potential for their top and bottom lines. They’d launch with excitement, get a few orders, then... nothing. Stalled growth. Confused by the algorithm. No bandwidth to figure it out. Or they’d dismiss Faire entirely or offboard it to their virtual assistant, not understanding what it could actually do for their business.
The problem wasn’t their products. It was that Faire requires specialized knowledge and sales structure most brands don’t have:
How the algorithm actually works,
What makes independent retailers buy,
How to structure catalogs for maximum visibility,
What promotional strategies move the needle,
How to compress reorder cycles.
So we built The Prosper Lab: a team dedicated entirely to cracking Faire growth for CPG brands. Now we manage accounts doing $1K/month to $1M+/year. Different sizes, same playbook. And it works.
Part of a bigger CPG ecosystem building the launchpad for next-gen CPG brands.
The Prosper Lab is part of Product & Prosper, an ecosystem of specialized agencies that power next-gen CPG brands.
Ecosystem
Product & Prosper®
The venture studio building and co-building next-gen CPG brands.
The Product Lab
The industry feedback + validation platform for CPG brands. 900+ experts ready to pressure-test your product.
The Prosper Lab
The full-service Faire growth agency for CPG brands. You're here.
Captain
The personal branding agency for product-based founders. Build your audience while you build your brand.
The Retail Lab
The retail support network connecting emerging CPG brands + retail experts. Community meets execution.
Growth isn't in the crowded spaces; it's in the gaps.
We built agencies there, and built the rolodex of top-tier partners for everything else.
We believe in the power of products to change the world and the systems we live in.
We're here to build brands that let founders live the life they want—in the way the market actually needs.
