FAIRE AGENCIES
The Prosper Lab vs Conversion Buddy: Faire Wholesale Agency
Conversion Buddy's focus is turning storefront visits into orders. Ours is running the whole Faire account and going out to find new retailers. Here's how to tell which one you need.
The Prosper Lab vs Conversion Buddy is really a question of where your Faire problem sits. Conversion Buddy is built to turn the storefront views you already get into Faire orders, often as a one-time project. The Prosper Lab is built to run your Faire account month after month and go out and find new wholesale accounts.
We are The Prosper Lab, so read this knowing which side we’re on. Like Conversion Buddy, we’re independent experts, not part of Faire. Everything about Conversion Buddy below comes from its public website as of November 2026. Check its site for current terms before you decide.
The short version
The Prosper Lab | Conversion Buddy | |
|---|---|---|
Main focus | Full account management and retailer outreach for CPG brands | Faire storefront conversion, merchandising and presentation |
Typical engagement | Ongoing monthly program | One-time project, with monthly management available |
New to Faire | Launch: $3,000/month for 3 months, no commission | Launch: from $995 one-time |
Already on Faire | Manage: $1,500/month plus 3.5% of Faire sales. Grow: $2,500/month plus 3.5% | Grow: from $1,500 one-time |
Ongoing management price | Published on our pricing page | Custom monthly pricing, not published |
How new retailers come in | Outreach to up to 1,000 independent retailers every month on outreach programs, plus storefront discovery | Better search discovery, a more convincing storefront and Faire Ads Management |
Reporting | Weekly performance reports and monthly strategy calls | Rhythm agreed during onboarding |
Published track record | 300+ brand clients, 5,000+ retailer accounts activated, $10M+ in Faire shelf value managed | 95+ Faire storefronts audited |
Where Conversion Buddy is strong
Conversion Buddy has a clear point of view: same products, same traffic, better result. It breaks the sale into the moments that decide whether a retail buyer places a first order, then works on those moments in order. For a brand with plenty of storefront views and too few opening orders, that’s the right problem to attack.
It’s also a lower-cost way to get professional help. Its Launch package starts at $995 and its Grow package at $1,500, both one-time, with scope agreed before work starts. Larger projects are quoted separately. If your wholesale business can’t carry a monthly retainer yet, a defined project is a sensible first step.
It also comes from a wider ecommerce background. The company is operated by Theorem Team LTD, and its site covers work that connects Faire with Shopify. If you want your listing on Faire’s B to B marketplace and your own wholesale site worked on together, ask about that.
Where The Prosper Lab is different
The biggest difference is what happens after the storefront is fixed. A strong storefront works like a good landing page: it converts the retailers who find it. It doesn’t, by itself, reach the ones who don’t. On our outreach programs we contact up to 1,000 independent retailers every month, and we handle the list, the messaging, the follow-up and the sample coordination. New accounts come in through Faire Direct wherever possible, which is the 0% commission lane: each retailer gets your Faire Direct link, so their orders carry no Faire commission.
Conversion Buddy describes retailer acquisition as a mix of discovery and confidence: help the catalog surface when buyers browse, then make the storefront convincing. That’s good work, and we do it as well for the independent brands we manage. Outreach starts from a different place: going after specific stores by name. See what our Faire services include.
The second difference is the day-to-day. Faire brands need steady attention: buyer messages, promotions, Faire Markets, reviews, catalog updates and Top Shop. Our managed plans cover that work with weekly performance reporting and a monthly strategy call. Conversion Buddy offers a monthly Management retainer too, but its scope and fee are set per client and not every service is part of every retainer. Ask for the exact list in writing.
The third is focus. Independent retail for CPG is all we do, across food, beverage, beauty, wellness and home, and we’ve served 300+ brand clients. Our numbers come from running accounts over time, which is a different measure from storefronts audited.
What each one costs
These two are hard to compare on price alone, because one is mostly a project and the other is a program. Here’s the honest version.
Scenario | The Prosper Lab | Conversion Buddy |
|---|---|---|
Launching on Faire | $9,000 over 3 months, then rolls into ongoing management | From $995 one-time, more for larger projects |
Existing account at $10,000/month in sales, managed | $1,850/month on Manage | Custom quote |
Existing account at $10,000/month, with outreach | $2,850/month on Grow | Custom quote, no outreach volume published |
Storefront improvement only | Included in our programs | From $1,500 one-time |
If all you need is a better storefront, a one-time project will cost you less than a program with us. If you need Faire to work as a sales channel every month, compare what’s included, not only the starting price. Faire’s own commission applies either way, and our full breakdown of Faire fees explains how it adds up.
How to choose
Choose Conversion Buddy if you get healthy storefront traffic, your conversion is weak, and you have someone in-house to run the account after the project ends.
Choose The Prosper Lab if you make a CPG product, want Faire handled without logging in yourself, and need more retail customers rather than a better page alone.
Check your numbers first. Look at your storefront views and your conversion. Plenty of views with few orders points to the storefront. Few views points to reach.
Frequently Asked Questions
How much does Conversion Buddy cost?
Its website lists Launch from $995 and Grow from $1,500, both one-time. Monthly Management is priced per client.
Does The Prosper Lab do storefront optimization?
Yes. We rebuild the profile, catalog and listings, including SEO and listing copy, as part of our programs.
Can I use a storefront project first and hire a management agency later?
Yes. Plenty of brands fix the storefront first. Just make sure you own the updated listings and assets when the project ends.
Does better conversion bring in new retailers?
It helps you win more of the retailers who already find you. Reaching stores that haven't found you takes outreach or Faire Direct invitations.
Can a Faire agency guarantee results?
No. Conversion Buddy's site says no specific uplift is guaranteed, and our projections are estimates too.
What to do next
Pull your last 90 days of Faire data and work out whether you have a traffic problem or a conversion problem. That one answer tells you what kind of help to buy. If it points to reach and ongoing management, The Prosper Lab’s current plans are on the pricing page.
