About the Brand
NATPAT is a wellness brand known for its innovative sticker-based products, including mosquito repellent patches and calming stickers for kids. Already a strong direct-to-consumer brand, NATPAT turned to Faire to expand into wholesale retail — but needed a partner to unlock the channel’s full potential.
The Challenge
Before working with The Prosper Lab, NATPAT’s Faire presence was underperforming relative to the brand’s potential. Monthly revenue sat around $5,100, with just 136 active retailers. Growth was heavily reliant on Faire’s discount-driven promotions, making it difficult to build sustainable, repeatable revenue. The brand needed a strategic partner who could professionalize the channel and drive organic growth over time.
Metric | Before | After |
Monthly Revenue | $5,100 | $28,200 |
Active Retailers | 136 | 750+ |
Reorder Cycle | Lengthy | Optimized |
Discount Reliance | High | Minimal |
The Results
1. $766K+ in Lifetime Faire Revenue — Up from $61K at the start of the partnership, representing sustained compounding growth across three years
2. 322% Year-over-Year Revenue Growth — Annual revenue climbed consistently, accelerating as the channel matured under management
3. 750+ Active Retailers — Expanded from 136 retailers to a broad, engaged wholesale network
4. 453% Increase in Monthly Revenue — From ~$5,100/month to over $28,200/month during the full-service management phase
5. Dramatic Discount Reduction — Shifted from discount-dependent sales to organic, full-price purchasing patterns
6. Sustainable Reorder Growth — Built a reliable reorder engine with retailers returning consistently without promotional triggers
7. Strong Faire Market Performance — Leveraged seasonal market events to generate revenue spikes without eroding margins
How We Did It
Independent Retailer Outreach: Launched a targeted campaign in the first phase, generating early traction and building brand awareness across Faire’s retailer base
Channel Stabilization: Addressed discount reliance and inconsistent ordering patterns by optimizing the brand’s Faire storefront and pricing strategy
Proactive Reorder Campaigns: Implemented systematic reorder outreach to convert one-time buyers into repeat retailers
Catalog & Pricing Optimization: Refined the product lineup and wholesale pricing to improve margins while staying competitive
Faire Market Strategy: Prepared and executed tailored strategies for Faire’s seasonal market events, maximizing visibility and conversion
Full-Service Account Management: Took over day-to-day Faire operations, allowing the NATPAT team to focus on product and DTC growth
The Outcome
NATPAT’s Faire channel has transformed from an underperforming side project into a core revenue driver generating over $766K in wholesale revenue. The brand now enjoys a self-sustaining wholesale engine with 750+ retailers ordering at full price on a regular cadence. What started as a tentative wholesale experiment has become a scalable, profitable channel — and the trajectory continues upward.
