About the Brand

NATPAT is a wellness brand known for its innovative sticker-based products, including mosquito repellent patches and calming stickers for kids. With strong DTC traction and a clear product-market fit, NATPAT joined Faire to expand into wholesale retail, but the marketplace remained an underdeveloped channel with significant headroom still to capture.

The Challenge

Before working with The Prosper Lab, NATPAT’s Faire presence was underperforming relative to the brand’s potential. Monthly revenue sat around $5,100, with just 136 active retailers. Growth was heavily reliant on Faire’s discount-driven promotions, making it difficult to build sustainable, repeatable revenue. The brand needed a strategic partner who could professionalize the channel and drive organic growth over time.

The Results

1. $766K+ in Lifetime Faire Revenue — Up from $61K at the start of the partnership, representing sustained compounding growth across three years

2. 322% Year-over-Year Revenue Growth — Annual revenue climbed consistently, accelerating as the channel matured under management

3. 750+ Active Retailers — Expanded from 136 retailers to a broad, engaged wholesale network

4. 453% Increase in Monthly Revenue — From ~$5,100/month to over $28,200/month during the full-service management phase

5. Dramatic Discount Reduction — Shifted from discount-dependent sales to organic, full-price purchasing patterns

6. Sustainable Reorder Growth — Built a reliable reorder engine with retailers returning consistently without promotional triggers

7. Strong Faire Market Performance — Leveraged seasonal market events to generate revenue spikes without eroding margins

How We Did It

Independent Retailer Outreach: Launched a targeted outreach campaigns in the first phase of our work together, generating early traction and building brand awareness across Faire’s retailer base

Channel Stabilization: Addressed discount reliance and inconsistent ordering patterns by optimizing the brand’s Faire storefront and product mix

Proactive Reorder Campaigns: Implemented systematic reorder outreach to convert one-time buyers into repeat retailers

Listing & Catalog Optimization: Refined the product lineup and listing presentation on Faire to strengthen discoverability, drive higher AOV, and position NATPAT competitively within the wellness category

Faire Market Strategy: Prepared and executed tailored strategies for Faire’s seasonal market events, maximizing visibility and conversion

Full-Service Account Management: Took over day-to-day Faire operations, allowing the NATPAT team to focus on product and DTC growth

The Outcome

NATPAT’s Faire channel has transformed from an underperforming side channel into a core revenue driver generating over $766K in total wholesale revenue managed. The brand now enjoys a self-sustaining wholesale engine with 750+ retailers ordering at full price on a regular cadence. What started as a tentative wholesale experiment has become a scalable, profitable channel — and the trajectory continues upward.