About the Brand
Venchi is a legendary Italian chocolatier founded in 1878, with 145+ years of heritage in premium chocolate, gelato, and confections. With a growing U.S. retail footprint and globally recognized brand equity, Venchi came to Faire to build a meaningful wholesale channel, but the marketplace wasn't delivering results that matched the caliber of the brand.
The Challenge
Despite Venchi's strong brand recognition and global reputation, its Faire performance was inconsistent and well below potential. Monthly revenue averaged around $27,800, reorder cycles stretched nearly 100 days, and retailer engagement lacked the structure needed to drive repeat purchasing at the scale the brand deserved. Venchi needed a partner who could rapidly professionalize the channel and translate brand equity into wholesale revenue.
Metric | Before | After |
Monthly Revenue | $27,800 | $114,600+ |
Active Retailers | Limited | Rapidly Expanding |
Reorder Cycle | Inconsistent | Optimized |
AOV | Baseline | +15.5% Lift |
The Results
$679K in Revenue in 7 Months Under Management — Representing 42% of Venchi's lifetime Faire revenue generated in just 18% of the time on platform.
$1M+ Faire Year for 2025 — Venchi's first-ever million-dollar year on Faire, more than doubling 2024's $452K total.
249% Increase in Monthly Revenue — From an average of $27,800 pre-Manage to $97,131 under management.
127% Retailer Base Growth — From 327 to 742 active retailers, more than doubling the wholesale network in a single year.
Reorder Cycle Compressed from 99.5 to 52.8 Days — Retailers came back 47% faster, creating a more predictable and compounding revenue stream.
$122K Faire Market July 2025 — A record Market performance, up 146% from July 2024 and nearly 11x July 2023.
14% AOV Lift — From $516 to $589, as retailers deepened product adoption across Venchi's premium lineup.
How We Did It
Premium Brand Positioning & Storefront Optimization: Elevated Venchi's Faire presence to match its 145-year heritage, refining listings, imagery, and storefront architecture to drive stronger conversion from browse to purchase.
Strategic Retailer Acquisition: Drove inbound retailer acquisition through category-optimized listings, Faire-funded promotions, and premium merchandising that surfaced Venchi to high-fit specialty food and gift retailers.
Reorder Campaign System: Implemented systematic reorder campaigns to existing retailers through Faire's promotional tools, timed to natural replenishment patterns, compressing the reorder cycle by 47%.
AOV Growth Strategy: Encouraged larger orders through curated collection positioning, minimum thresholds, and strategic product recommendations that drove a 14% increase in average order value.
Faire Market Execution: Developed comprehensive Market preparation including promotional structure, inventory positioning, and pre-Market campaigns to existing retailers, delivering a record $122K July 2025 Market.
Full-Service Channel Management: Took over day-to-day Faire operations including merchandising, promotional cadence, retailer communications, and performance optimization, allowing Venchi's internal team to focus on product, fulfillment, and brand.
The Outcome
In seven months under management, Venchi went from an underperforming Faire channel to a record-breaking $1M+ annual performance. Monthly revenue grew 249%, the retailer base more than doubled, and reorder cycles compressed by nearly half. 2025 delivered more revenue than Venchi's first three years on Faire combined. The brand now runs a structured, scalable wholesale operation on Faire that reflects the quality and prestige of the Venchi name.
