About the Brand
Venchi is a legendary Italian chocolatier with over 145 years of heritage, known for premium gelato and chocolate. With a growing retail footprint in the U.S., Venchi sought to expand its wholesale presence on Faire — but the channel wasn’t delivering results that matched the brand’s caliber.
The Challenge
Despite Venchi’s strong brand recognition, their Faire performance was inconsistent and well below potential. Monthly revenue averaged around $27,800, and retailer engagement lacked the structure needed to drive repeat purchasing. The brand needed a partner who could rapidly professionalize the channel and convert interest into revenue at scale.
Metric | Before | After |
Monthly Revenue | $27,800 | $114,600+ |
Active Retailers | Limited | Rapidly Expanding |
Reorder Cycle | Inconsistent | Optimized |
AOV | Baseline | +15.5% Lift |
The Results
1. $573K in Revenue in Just Five Months — An extraordinary pace that put Venchi on track for a record-breaking Faire year
2. 222% Increase in Monthly Revenue — From ~$27,800 to over $114,600 per month under management
3. 103% Year-over-Year Revenue Growth — Doubling the prior year’s performance within the management period
4. Record-Breaking $1M Faire Year — Achieved an annualized run rate exceeding $1 million — a first for Venchi on the platform
5. 15.5% AOV Increase — Larger average orders indicating deeper retailer confidence and expanded product adoption
6. Significant Retailer Expansion — Grew the active wholesale network through strategic outreach and optimized brand positioning
7. Improved Reorder Consistency — Built sustainable repeat purchase patterns across the retailer base
How We Did It
Brand Positioning & Storefront Optimization: Elevated Venchi’s Faire presence to match its premium brand identity, improving conversion from browse to purchase
High-Value Retailer Targeting: Focused outreach on retailers aligned with Venchi’s premium positioning, prioritizing quality over volume
Proactive Reorder Campaigns: Systematically re-engaged existing retailers to build a reliable reorder cadence
AOV Growth Strategy: Encouraged larger orders through curated bundles, minimum thresholds, and strategic product recommendations
Faire Market Execution: Maximized seasonal market events to drive concentrated bursts of new and returning retailer activity
Data-Driven Account Management: Used performance analytics to continuously refine strategy and prioritize high-impact activities
The Outcome
In just five months, Venchi went from an underperforming Faire channel to a record-breaking $1M annual pace. The brand now has a structured, scalable wholesale operation that reflects the quality and prestige of the Venchi name. This partnership demonstrates what’s possible when a world-class brand is paired with focused, strategic channel management.
