About the Brand
Neurogan Health is a wellness brand that launched on Faire in March 2025. In its first eight months on the platform, the brand built a respectable wholesale presence with 168 retailers, 352 orders, and roughly $98K in revenue. The foundation was there, but growth was leveling off.
The Challenge
Unlike brands that come to The Prosper Lab with zero traction, Neurogan’s challenge was different: how do you take a channel that’s already working and make it work significantly harder? Monthly revenue averaged around $12K, reorder cycles stretched to 64 days, and the conversion rate sat at 5%. The brand had proven product-market fit on Faire, but its growth trajectory was flattening and it hadn’t yet optimized for Faire Markets or conversion rate.
Metric | Before | After | Change |
Monthly Revenue | $12,000 | $30,000 | +145% |
Reorder Cycle | 63.7 days | 18.5 days | 71% faster |
Traffic | 2,428 | 3,887 | +60% |
Conversion Rate | 5.0% | 5.8% | +16% |
Repeat-Buyer AOV | $472 | $538 | +14% |
The Results
Within the first four months of management under The Prosper Lab’s Faire Manage program (November 2025–March 2026), Neurogan Health achieved:
145% Increase in Average Monthly Revenue — From $12K to $30K per month, more than doubling the brand’s run rate under management
60% of Lifetime Faire Revenue in 4 Managed Months — Generated $149K of the brand’s total $247K in lifetime revenue during the management period
71% Faster Reorder Cycles — Compressed from 63.7 days to 18.5 days, transforming Neurogan from a bimonthly reorder brand into a biweekly one
$41,655 January 2026 Faire Market — The brand’s single best month on Faire, driven by comprehensive Market preparation and pre-Market retailer outreach
60% Traffic Growth — Increased Faire storefront visitors from 2,428 to 3,887 through listing optimization and strategic keyword positioning
16% Conversion Rate Improvement — Lifted from 5.0% to 5.8%, growing both traffic and conversion simultaneously — the clearest signal of a well-tuned Faire presence
14% Repeat-Buyer AOV Increase — From $472 to $538, with retailers spending more per order as confidence in the product line deepened
How We Did It
Reorder Systems & Frequency Management: Implemented systematic reorder workflows, strategic post-purchase follow-ups, and proactive account management that compressed reorder cadence from 64 days to 18.5 days.
Traffic & Conversion Optimization: Overhauled the Faire storefront with listing optimization, improved product imagery, and strategic keyword positioning to drive a 60% traffic increase alongside a 16% conversion lift.
Faire Market Strategy: Developed comprehensive Market preparation including promotional structure, pre-Market retailer outreach, and inventory positioning that turned January 2026 into the brand’s best month ever at $41,655.
Repeat-Buyer Value Growth: Strengthened existing account relationships and optimized the reorder experience, lifting repeat-buyer AOV 14% from $472 to $538.
Retailer Acquisition at Scale: Added 178 new accounts in just the first three months of 2026, already exceeding the brand’s full-year 2025 count of 168.
The Outcome
Neurogan Health went from a steady but plateauing Faire channel to an accelerating growth engine in four months. The brand generated 60% of its lifetime revenue during the management period, more than doubling average monthly revenue from $12K to $30K. The 71% compression in reorder cycles is the standout metric — transforming Neurogan from a brand retailers ordered from every couple of months into one they restock every few weeks. With 2026 already at $110K through March 23 against a full-year 2025 of $138K, Neurogan is on pace to nearly triple its prior year.
