About the Brand
Yareli Bath & Beauty is a natural bath and body brand known for its signature Dead Sea magnesium soaks, backed by 10,000+ reviews and press in Allure, Bustle, and Well + Good. Despite strong DTC momentum and clean-beauty credentials (EWG Verified, paraben-free, European quality standards), Yareli joined Faire in October 2024 and spent its first nine months on the platform nearly invisible, generating just $360 across 2 retailers before engaging The Prosper Lab in July 2025.
The Challenge
Yareli had everything a brand needs to succeed at wholesale: a differentiated product line, strong consumer validation, and clean-beauty credentials that fit directly into the categories Faire retailers actively seek. But being present on Faire and being positioned to win on Faire are two different things. For nine months, Yareli sat on the platform with only 2 retailers and 2 orders, missing out on the discovery, reorder velocity, and retailer acquisition that the marketplace rewards when a brand is properly activated.
Metric | Before | After | Change |
Annual Revenue | $360 | $29,807 | +8,180% |
Active Retailers | 2 | 114 | +5,600% |
Order Volume | 2 | 172 | +8,500% |
Reorder Cycle | 213 days | 83 days | 61% faster |
Faire Market Revenue | $0 | $4,789 | New |
The Results
Within the first six months of management under The Prosper Lab’s Faire Manage service (July–December 2025), Yareli achieved:
$29,807 in Wholesale Revenue in 6 Months — After generating just $360 in the nine months before engagement, Yareli scaled to nearly $30K under management in half the time.
Retailer Base Grew from 2 to 114 — A 5,600% expansion in active retailers carrying Yareli on Faire.
Order Volume Grew from 2 to 172 — An 8,500% increase driven by both new retailer acquisition and repeat ordering.
Reorder Cycle Compressed from 213 to 83 Days — Retailers came back 61% faster, creating predictable revenue flow and signaling strong product-market fit on the platform.
$4,789 Faire Market Debut — Yareli's first-ever Faire Market generated nearly $5K in a single month, up from $0 the prior year.
Low Discount Reliance Established Early — With only 14% of first orders discounted, Yareli's Faire channel was built on full-price retailer acquisition from the start, protecting margin and long-term profitability.
How We Did It
Storefront & Listing Optimization: Rebuilt the brand's Faire presence with optimized product listings, stronger imagery, and strategic keyword positioning to make Yareli discoverable to the right category of buyers.
Retailer Acquisition Strategy: Drove inbound retailer acquisition through category-optimized listings and Faire-funded promotions that surfaced Yareli to high-fit wellness and body care buyers.
Reorder Campaign System: Implemented systematic reorder campaigns to existing retailers through Faire's promotional tools, timed to natural replenishment patterns to compress the reorder cycle.
Faire Market Preparation: Developed comprehensive Market strategies including promotional structure, inventory positioning, and pre-Market campaigns to existing retailers, delivering Yareli's first profitable Market debut.
Full-Service Channel Management: Took over day-to-day Faire operations including merchandising, promotional cadence, retailer communications, and performance optimization, allowing Yareli to focus on product and brand.
The Outcome
Yareli's transformation proves that a strong brand with strong product-market fit still needs the right wholesale strategy to convert potential into revenue. In the six months under management, Yareli generated 99% of its lifetime Faire revenue and built a 114-retailer base from a standing start of 2. With low discount reliance, fast reorder cycles, and a successful Faire Market debut, Yareli now runs a healthy, scaling wholesale channel on Faire.
