About the Brand
Yareli is a CPG brand that joined Faire in 2024 looking to build a wholesale channel alongside its existing business. Despite having a product line with strong consumer appeal, the brand’s first year on Faire was virtually invisible — just $360 in total revenue across the entire year.
The Challenge
Before partnering with The Prosper Lab, Yareli’s Faire presence was, for all practical purposes, nonexistent. After a full year on the platform, revenue totaled just $360 from 2 orders and 2 retailers, with an average reorder cycle of 213 days. The brand had no outreach system, no catalog optimization, and no Faire Market strategy. The question wasn’t whether the product was good — it was whether wholesale was viable at all.
Metric | Before | After | Change |
Annual Revenue | $360 | $29,807 | +8,180% |
Active Retailers | 2 | 114 | +5,600% |
Order Volume | 2 | 172 | +8,500% |
Reorder Cycle | 213 days | 83 days | 61% faster |
Faire Market Revenue | $0 | $4,789 | New |
The Results
Within the first six months of management under The Prosper Lab’s Faire Manage program (July–December 2025), Yareli achieved:
+8,180% Year-over-Year Revenue Growth — From $360 to $29,807, generating 67% of the brand’s lifetime Faire revenue in just six managed months
5,600% Retailer Expansion — Grew the active wholesale network from 2 retailers to 114 through targeted outreach
8,500% Increase in Order Volume — From 2 total orders to 172 orders, reflecting both new retailer acquisition and emerging reorder behavior
Reorder Cycle Reduced from 213 to 83 Days — Retailers came back 61% faster, creating more predictable revenue flow
$4,789 First Managed Faire Market — From $0 in prior-year Market revenue to a strong debut performance
$7,342 Peak Single Month — November 2025 marked the brand’s highest-ever monthly revenue, demonstrating accelerating momentum through Q4
37.5% Second-Order Conversion Rate — Early retention metrics showing the foundation forming for long-term recurring revenue
How We Did It
Catalog Positioning & Storefront Overhaul: Rebuilt Yareli’s Faire storefront from scratch, restructuring the product lineup, rewriting descriptions, improving image sequencing, and optimizing pricing and minimum order quantities to convert.
Systematic Retailer Outreach: Identified high-fit retail categories and launched a targeted acquisition program that expanded the retailer base from 2 to 114 in six months.
Faire Market Activation: Developed a complete Market strategy including promotional structure, inventory preparation, and pre-Market retailer outreach, generating $4,789 in the brand’s first managed Market.
Reorder Infrastructure: Compressed the average reorder cycle from 213 to 83 days through post-purchase follow-up workflows, reorder reminders, and strategic check-ins with active accounts.
Revenue Momentum Building: Drove accelerating month-over-month growth through Q4 2025, compounding the effects of a growing retailer base, improving reorder rates, and strategic Market timing.
The Outcome
Yareli went from a near-zero Faire presence to a rapidly scaling wholesale channel in six months. The brand generated 67% of its entire lifetime Faire revenue during the management period, averaging over $4,000 per month compared to $30 per month in the prior year. With 114 retailers onboarded, improving reorder behavior, and accelerating monthly revenue, Yareli now has a wholesale channel with real momentum and a clear trajectory for continued scaling. The transformation answers the question the brand started with definitively: wholesale isn’t just viable — it’s a growth engine.
