About the Brand
GNGR Labs creates premium ginger-based wellness shots and beverages. With a great product and growing consumer awareness, the brand had early traction on Faire but hadn’t yet cracked the code on scaling wholesale.
The Challenge
Before partnering with The Prosper Lab, GNGR Labs had limited wholesale traction on Faire. With just 19 active retailers and modest order volume, the brand had proven its product could sell but hadn’t built the infrastructure or strategy needed to scale. The channel was essentially in startup mode — full of potential but without the operational engine to realize it.
Metric | Before | After |
Active Retailers | 19 | 178 |
Monthly Revenue | Minimal | 791% YoY Growth |
Order Volume | Low | ~10x Growth |
AOV | Baseline | +29.6% Lift |
The Results
1. 791% Year-over-Year Revenue Growth — A near-9x increase that transformed Faire from a side experiment into a major revenue channel
2. 837% Retailer Expansion — From 19 to 178 active retailers — a 10x growth in the wholesale network
3. ~10x Order Volume Growth — Dramatic increase in total orders reflecting both new retailer acquisition and improved reorder rates
4. 29.6% AOV Increase — Retailers ordering more per transaction, signaling growing confidence in the product line
5. 35% Faster Reorder Cycle — Retailers coming back more quickly, creating a more predictable and compounding revenue stream
6. 1,781% Faire Market Growth — Explosive performance during seasonal market events, nearly 19x the prior year
7. 933% Increase in Returning Retailer Revenue — Proving that growth wasn’t just acquisition-driven — existing retailers were buying more and more often
How We Did It
Aggressive Retailer Outreach: Launched targeted campaigns to identify and convert retailers in the wellness and specialty beverage space
Storefront & Catalog Optimization: Refined GNGR Labs’ Faire presence to clearly communicate the brand story and drive conversion
Reorder Campaign System: Built systematic touchpoints to convert first-time buyers into repeat retailers on a reliable cadence
AOV Growth Strategy: Encouraged larger orders through optimized minimums, bundle suggestions, and strategic product positioning
Faire Market Execution: Prepared comprehensive strategies for seasonal events, resulting in nearly 19x year-over-year market performance
Scalable Operations Setup: Established the operational foundation needed to manage a rapidly growing retailer base without dropping quality
The Outcome
GNGR Labs’ transformation is one of the most dramatic in The Prosper Lab’s portfolio. Going from 19 retailers to 178, and growing revenue by 791%, required both aggressive execution and strategic discipline. The 933% increase in returning retailer revenue proves this isn’t just a customer acquisition story — it’s a sustainable growth engine. With the operational foundation now in place, GNGR Labs is positioned to continue scaling wholesale as a core business channel.
