About the Brand
Sunwarrior is a leading plant-based nutrition brand, specializing in clean, science-backed supplements including best-selling vegan proteins, collagen-building blends, and magnesium-rich formulas. With strong DTC traction and a loyal customer base built over years of product-market fit, Sunwarrior had been on Faire for six+ years, but the wholesale marketplace had never been properly activated to accelerate growth.
The Challenge
Despite 79 months on the platform, Sunwarrior’s Faire channel was significantly underperforming. Monthly revenue averaged just $5,500, with a long reorder cycle of approximately 98 days. The brand had product-market fit but lacked channel fit — the wholesale strategy, retailer engagement, and operational execution needed to convert a strong product into strong Faire performance simply weren’t in place.
Metric | Before | After | Change |
Monthly Revenue | $5,500 | $28,200 | +413% |
Annual Revenue | $66,000 | $338,000 | +412% |
Reorder Cycle | ~98 days | ~56 days | 43% faster |
The Results
1. 504% Increase in Monthly Revenue — From $5,500 to over $28,200 per month on average — a 5x jump under management
2. $338K Annualized Revenue Run Rate — Up from $66K, transforming Faire from a side channel into a meaningful revenue stream
3. 413% Year-over-Year Growth — 2025 performance dramatically outpacing 2024, with the gap widening each month
4. Reorder Cycle Cut from 98 to 56 Days — Retailers now reorder roughly every 8 weeks instead of every 14, creating predictable revenue
5. 15.5% AOV Increase — Larger average orders reflecting deeper retailer confidence and broader product adoption
6. Significant Retailer Base Expansion: Grew the active wholesale network through strategic promotions, Faire campaigns, and optimized product visibility that attracted health and wellness retailers organically on the marketplace.
7. Strong Faire Market Performance — Leveraged seasonal market events to generate spikes in both new and returning retailer orders
How We Did It
Faire-Native Channel Activation: Built a dedicated wholesale playbook on Faire, applying platform-specific merchandising, promotions, and campaign strategy rather than translating their DTC or chain retail approach.
Targeted Retailer Acquisition: Attracted health and wellness retailers most likely to carry and reorder Sunwarrior products through category-optimized listings, strategic promotions, and campaigns that surfaced the brand to high-fit buyers.
Proactive Reorder Campaigns: Built systematic touchpoints aligned with retailer consumption cycles, cutting reorder time nearly in half
Listing & Catalog Optimization: Restructured the product architecture on Faire and refined listing presentation (imagery, copy, hierarchy) to improve discoverability, drive higher AOV, and strengthen the brand's shelf on the marketplace.
Faire Market Strategy: Prepared tailored campaigns for seasonal market events, maximizing visibility and conversion
Operational Management: Handled day-to-day Faire operations so the Sunwarrior team could stay focused on product development and DTC
The Outcome
Sunwarrior’s story is a clear case of unlocking latent potential. The brand had spent over six years on Faire without a dedicated strategy for the marketplace, and the results showed it. Within months of partnering with The Prosper Lab, every key metric transformed — 5x monthly revenue, a halved reorder cycle, and a 15% AOV lift. Faire is no longer a dormant, plateaued channel; it’s a growth engine.
