About the Brand
Sunwarrior is a leading plant-based nutrition brand offering protein powders, supplements, and superfoods. With strong product-market fit and a loyal DTC customer base, Sunwarrior had been on Faire for over six years — but the wholesale channel had never been properly activated.
The Challenge
Despite 79 months on the platform, Sunwarrior’s Faire channel was significantly underperforming. Monthly revenue averaged just $5,500, with a long reorder cycle of approximately 98 days. The brand had product-market fit but lacked channel fit — the wholesale strategy, retailer engagement, and operational execution needed to convert a strong product into strong Faire performance simply weren’t in place.
Metric | Before | After |
Monthly Revenue | $5,500 | $28,200 |
Annual Revenue | $66,000 | $338,000 |
Reorder Cycle | ~98 days | ~56 days |
AOV | Baseline | +15.5% Lift |
The Results
1. 504% Increase in Monthly Revenue — From $5,500 to over $28,200 per month — a 5x jump under management
2. $338K Annualized Revenue Run Rate — Up from $66K, transforming Faire from a side channel into a meaningful revenue stream
3. 413% Year-over-Year Growth — 2025 performance dramatically outpacing 2024, with the gap widening each month
4. Reorder Cycle Cut from 98 to 56 Days — Retailers now reorder roughly every 8 weeks instead of every 14, creating predictable revenue
5. 15.5% AOV Increase — Larger average orders reflecting deeper retailer confidence and broader product adoption
6. Significant Retailer Base Expansion — Grew the active wholesale network through targeted outreach aligned with Sunwarrior’s health and wellness positioning
7. Strong Faire Market Performance — Leveraged seasonal market events to generate spikes in both new and returning retailer orders
How We Did It
Channel Strategy Reset: Developed a wholesale-specific approach tailored to Faire’s platform dynamics, distinct from the brand’s DTC playbook
Targeted Retailer Outreach: Identified and engaged health and wellness retailers most likely to carry and reorder Sunwarrior products
Proactive Reorder Campaigns: Built systematic touchpoints aligned with retailer consumption cycles, cutting reorder time nearly in half
Catalog & Pricing Optimization: Refined the wholesale offering and pricing structure to drive higher AOV and better margins
Faire Market Strategy: Prepared tailored campaigns for seasonal market events, maximizing visibility and conversion
Operational Management: Handled day-to-day Faire operations so the Sunwarrior team could stay focused on product development and DTC
The Outcome
Sunwarrior’s story is a clear case of unlocking latent potential. The brand had spent over six years on Faire without a dedicated wholesale strategy, and the results showed it. Within months of partnering with The Prosper Lab, every key metric transformed — 5x monthly revenue, a halved reorder cycle, and a 15% AOV lift. Faire is no longer a dormant channel; it’s a growth engine.
