About the Brand
MeatCrafters produces premium, sustainably sourced charcuterie and specialty meats. Already a respected name in the artisanal food space, MeatCrafters had established a solid Faire presence but saw room for significant growth with the right wholesale strategy.
The Challenge
Before partnering with The Prosper Lab, MeatCrafters’ Faire channel was performing steadily but below its potential. The brand had a loyal base of retailers, but reorder cycles averaged 106.5 days — far too long for a consumable product category. Fifth-order retention sat at around 19.7%, and the channel lacked the proactive management needed to convert steady performance into high performance.
Metric | Before | After |
Monthly Revenue | Baseline | +44% Growth |
Annual Revenue | Prior Year | +85% YoY |
Reorder Cycle | 106.5 days | 73.1 days |
5th-Order Retention | ~19.7% | Improving |
The Results
1. 85% Year-over-Year Revenue Growth — A significant acceleration from the brand’s previous steady-state performance
2. 44% Increase in Monthly Revenue — Consistent month-over-month gains driven by both new retailer acquisition and improved reorder rates
3. Reorder Cycle Cut from 106.5 to 73.1 Days — A 31% improvement, meaning retailers come back roughly every 10 weeks instead of every 15
4. 19.7% Fifth-Order Retention — Building a growing cohort of deeply loyal retailers who order five or more times
5. Record Faire Market Performance — Achieved the brand’s best-ever results during seasonal Faire Market events
6. Stronger Retailer Engagement — Improved ordering frequency and depth across the existing retailer base while adding new accounts
How We Did It
Reorder Cycle Optimization: Implemented proactive outreach timed to the natural consumption cycle for specialty meats, dramatically shortening the gap between orders
Retailer Relationship Building: Deepened engagement with existing accounts, focusing on retention and increased order frequency
Catalog Optimization: Refined the wholesale product lineup to highlight bestsellers and encourage larger, more varied orders
Faire Market Preparation: Developed targeted strategies for seasonal events that drove record-breaking market performance
Operational Efficiency: Streamlined Faire operations and communication workflows to ensure no retailer touchpoint was missed
The Outcome
MeatCrafters’ partnership with The Prosper Lab shows that even brands with a solid wholesale foundation can unlock substantial additional growth. By cutting the reorder cycle by 31% and driving 85% year-over-year revenue growth, MeatCrafters has transformed its Faire channel from steady to high-performing. The brand’s record Faire Market results and improving retention metrics point to a channel that’s still accelerating.
